Digital Strategist | Ads

Job Description:

This is the mid-level job at BattleAxe Digital. Incredibly strong attention to detail is required. This position is within the Ads Department, which handles ad buying and reporting for BAX clients. The Digital Strategist will report to senior Ads staff. This position may require management of associates, and therefore management skills are often required. Must have worked in campaigns and/or digital advertising for at least one cycle, or two years.

Salary: $66,000- $71,999

Responsibilities: 

  • Creating full digital persuasion and/or fundraising campaigns for clients; including budgeting and creative planning

  • Setting up ad campaigns from beginning to end; including conversion tracking

  • Creating reports with key metrics for clients

  • Acts as a resource on ad optimizations for members of other teams

  • Managing creative, writing, and strategy components internally to move a campaign along

  • Troubleshooting and problem-solving with other members of the Ads department


→ Client Facing: 

  • Can run multiple smaller clients autonomously

  • Can represent BattleAxe and explain & advocate for digital strategies on client calls

Core Competencies & Desired Behaviors:

  • Incredible attention to detail

  • Takes pride of authorship

  • Team player

  • Able to problem solve on their own

  • Able to work in a fast-paced environment

  • Able to run internal calls and advocate for digital strategy on client calls

  • Proven ability to learn new skills and platforms quickly

  • Strong writing and proofreading ability

  • An understanding of campaign and organizational work, including organizing, organic media, and social media

  • Ability to glean proposed messaging from polling

  • Technical Fluency in:

    • Google Analytics and Tag Manager 

    • Facebook ads

    • Snapchat ads

    • LinkedIn ads

    • Google Ads (certified)

    • Microsoft Excel and/or Google Sheets

    • One or more programmatic platforms

Benefits:

  • 100% employer-paid health care, vision, and dental insurance

  • 401(k) with employer profit-sharing contribution

  • Generous PTO package

  • Flex Days for Mental Health

  • MacBook Pro

  • Flexible telecommuting and remote work policies

  • Monthly phone reimbursement

  • Direct payments to student loan debt or college savings plans through Gradifi

  • Employer-sponsored professional development and skills training

  • Headspace subscription

  • Dog friendly office in DC

To apply: send your resume to hr@battleaxedigital.com with “Digital Strategist | Ads” as the subject line.